Working to enhance my experience

WTEYE

Refurbishment, fit out or maintenance works in Dubai invariably carry explanatory signage declaring: ‘We are working to enhance your experience’, suggesting that the temporary inconvenience to the general public is for the greater good. This charming phrase suggests that behind the hoardings, persons unseen are labouring night and day to get things back on track as soon as possible.

Whether this is actually true or not is questionable as some of these ‘enhancements’ to existing premises can go on for months, with no discernible difference to the décor or layout when the grand reopening occurs! Leaving that to one side, the idea continues to resonate with me and is one I am taking to heart. (more…)

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